SEO is sometimes considered some kind of black smoke by us, The Engineers®.
I guess the problem is that most of the time, the people that worry about SEO are the marketers, and the hackers of the world don’t mix well with them. Sometimes.
This is why I try to learn about everything related to the web, even black smoke like SEO. Everything I learn and I think is useful for my peers, I’ll find some time and write about it here.